博客來When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber—a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing—he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy.
Here is an OUTRAGEOUS idea—it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S
OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money.
Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars—an OUTRAGEOUS return!
作者簡介
Bill Glazer is President of Glazer-Kennedy Insider's Circle, Professional Speaker, Marketing Consultant and Coach, and a much sought after copywriter. After 30 years of 'in-the-trenches' work with his own hugely successful businesses he perfected his unusually effective advertising (i.e. Outrageous) combined with Direct Response marketing that routinely receives outstanding responses.
Today clients pay Bill Glazer a minimum of ＄25,000 plus royalties to write advertising for them and they'll wait routinely 9-months for a ＄12,000 day of consulting.
