On Getting to the Point

Here’s a mantra: speak clearly, write well, and be polite. So why do so many people forget those things the minute they arrive at work? This collection of short essays is a reminder of how things should be, how we need to present well if we want to get a point across, how we need to get to the point in e-mail and memos, and how we can be both pointed and polite when it comes to business etiquette. If you’ve ever wondered . . . • Why most PowerPoint slides suck and how to fix them • How to get to the point when speaking and writing • Why ALL-CAPS E-MAILs are a no-no • Why some politicians get communications and some don’t • How to avoid “the blob” when presenting This book is for you. Dave Yewman is a strategic communications expert with more than fifteen years’ experience. He’s coached CEOs at hundreds of companies but is no fan of lengthy bios that sound self-important. Most of the essays in this book came from his personal experiences with bad communications and his tendency to rant about those experiences.