ROI from CRM: It’s about sales process, not just technology

Brian Gardner is the founder of SalesProcess360 and co-founder of Selltis Technologies. He also spent more than 20 years in technical and industrial sales in the process control and instrumentation industry. Gardner shares his passion through regular speaking engagements at trade shows, association meetings and annual sales meetings, and he coaches industrial sales companies on processes and procedures that can improve sales team effectiveness.