博客來Good UX is based on evidence; qualitative evidence, such as user testing and field research, can only get you so far. What you need is quantitative evidence: analytics. This book will show you, step-by-step, how you can use website and app analytics data to inform design choices and definitively improve uset experience.
Offering practical guidelines, with plenty of detailed examples, this book covers:
- Why you need to gather analytics data for your UX projects
- Getting set up with analytics tools
- Analyzing data
- How to find problems in your analytics
- Use analytics to aid user research
- Measure and report on outcomes
