Researching UX: Analytics: Understand What Your Users Need

Good UX is based on evidence; qualitative evidence, such as user testing and field research, can only get you so far. What you need is quantitative evidence: analytics. This book will show you, step-by-step, how you can use website and app analytics data to inform design choices and definitively improve uset experience.

Offering practical guidelines, with plenty of detailed examples, this book covers:

• Why you need to gather analytics data for your UX projects
• Getting set up with analytics tools
• Analyzing data
• How to find problems in your analytics
• Use analytics to aid user research
• Measure and report on outcomes