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Write to Influence! 作者:Carla D. Bass,Colonel,USAF(Ret) 出版社:Gatekeeper Press 出版日期:2017-01-03 語言:英文 |
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Personnel Appraisals, Resumes, Awards, Grants, Scholarships, Internships, Reports, Bid Proposals, Web Pages, Marketing, and More
Powerful writing can change your life!
You may be the best candidate for a competitive opportunity—hands down—but if the competition is better at telling a story, you lose. Powerful writing correlates directly to success, personal and professional.
Opportunity knocking? Choose Write to Influence! when powerful writing is paramount to your goals. With this book you will:
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Attention employers! Write to Influence! is perfect for your employees! Have you read a paragraph in a report again and again … unable to understand it? Bureaucratic, textual muck is time consuming, frustrating, counterproductive, and the bane of today’s business products.
Accurate, clear, and concise writing is the lifeblood for effective operations … in private business, corporations, NGOs, government agencies and the military, in particular.
Early Reviews:
“Write to Influence! is a gem … Anyone interested in not just adequate but powerful, super-charged writing will appreciate this clear discussion of how to produce effective, attention-grabbing pieces in all kinds of business and real-world scenarios … where standout writing means the difference between success and failure. ” —D. Donovan, Senior Reviewer, Midwest Book Review
“Write to Influence! is an essential guide for anyone seeking to improve their writing skills and inform or influence others with the written word. I write daily and constantly seek ways to improve my writing skills. Write to Influence will be on my desk to help me on that journey.” —Mark Amtower, Managing Partner, Amtower & Company
“Carla brilliantly captured in one entertaining, easily read document the nuances of writing that infuse products with clarity, focus, and direction. If effective writing is your goal, put this book in your tool kit!” —Dr. Lani Kass, Senior Vice President, Corporate Strategic Advisor, CACI
"This book should be in every professional's library. I heartily recommend Write to Influence! " —Baba Zipkin, Former Senior Counsel, IBM
“Write to Influence! will be my go-to-guide for many years to come … It is now a must-read reference for all of my employees.” —Rick Mix, President & CEO, Cleared Solutions Inc.
About the author: Carla D. Bass retired as an Air Force colonel after 30 years active duty. Throughout her career, she:
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Write to Influence! is based on the acclaimed class Carla taught to thousands of Air Force personnel for 15 years. Students confirmed time and again that these techniques opened doors and changed their lives.
About the Author
Carla D. Bass retired as an Air Force colonel after 30 years active duty. Throughout her career, she worked directly with general officers and civilian equivalents, ambassadors, congressional delegations, and foreign dignitaries. She wrote letters for executive-level signature; reports for senior military leaders; hundreds of personnel appraisals; nominations for awards, congressional fellowships, and other competitive packages. She composed elevator speeches, talking points, and executive memoranda, much of which was sent to Congress and senior leaders in federal agencies. She wrote and delivered presentations to the Director, National Security Agency and other individuals for whom five minutes was significant. In all instances, each word and every second of the audience’s time counted. Colonel Bass developed a handbook on powerful writing that she taught to thousands of Air Force personnel for 15 years. Colonel Bass served in locations to include Germany, Washington, D.C., Korea, Hawaii, and Bulgaria.
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