博客來First published in the first century CE, this classic work on rhetoric and oratory remains one of the most influential texts in the Western canon. In it, the author provides a comprehensive guide to all aspects of public speaking, from the use of language and argumentation to the cultivation of charisma and persuasion. With a wealth of historical examples and practical tips, this is an essential resource for anyone who wants to become a master of the art of persuasion.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.
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