購物比價找書網找車網
FindBook  
 有 1 項符合

Celebrity Fashion Marketing: Developing a Human Fashion Brand

的圖書
Celebrity Fashion Marketing: Developing a Human Fashion Brand Celebrity Fashion Marketing: Developing a Human Fashion Brand

作者:Caan 
出版社:Routledge
出版日期:2023-02-21
語言:英文   規格:精裝 / 160頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 7425
博客來 博客來
行銷理論與實務
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Celebrity Fashion Marketing: Developing a Human Fashion Brand

內容簡介

This book explores the concept of the celebrity as a ’Human Fashion Brand’ and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.

Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ’Human Fashion Brand Model’, which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyoncé, and Madonna.

Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.

 

作者簡介

Dr Fykaa Caan is a celebrity fashion marketing specialist, working with celebrity A-list clients, fashion brands, and Influencers. Her area of specialism includes celebrity fashion marketing, consumer behaviour, consumer psychology, influencer fashion, human brands and human behaviour. With the media company she works with in London, the portfolio includes work with attending /writing for London, New York, Paris fashion week events, Adele X Sami Knight X Rehab, Audi X Olivier Awards, David Beckham X Jaguar X Lunaz, Nicole Scherzinger’s Debut Bedding Collection Nalu - TCM - The Daily Telegraph, Boss (Gerard Butler), Ralph Lauren, Gieves & Hawkes, Hacket, BFI, BAFTA, The British Fashion Council, The Fashion Awards and many more.

Professor Angela Lee is Associate Dean (Research) at the University College of Estate Management, UK. She has published over 300 journals and conference publications based on her research, as well as 5 books, and managed numerous externally funded research projects to successful completion. As well as Associate Dean positions, she has previously held Head of Department roles at the Universities of Salford and Huddersfield, UK.

 

詳細資料

  • ISBN:9781032007335
  • 規格:精裝 / 160頁 / 普通級 / 初版
  • 出版地:英國
贊助商廣告
 
金石堂 - 今日66折
低酸飲食法:經常累累的病懨懨,可能身體發炎了!恢復能量、找回平衡的 7日攻略
作者:達瑞爾.賈府拉
出版社:采實文化事業股份有限公司
出版日期:2019-02-26
66折: $ 251 
金石堂 - 今日66折
邁向成熟大人的情緒教養】(三冊):《為何你不敢自在做自己?》、《為何你總是憂鬱不安?》、《為何你容易失控發脾氣?》
作者:麗莎.M.薩伯
出版社:橡實
出版日期:2020-08-03
66折: $ 713 
金石堂 - 今日66折
完全指南 地球編年史全系列(八冊)
作者:撒迦利亞.西琴
出版社:新星球出版
出版日期:2021-08-02
66折: $ 2534 
金石堂 - 今日66折
華麗島志奇
作者:日影丈吉
出版社:衛城出版
出版日期:2023-07-26
66折: $ 277 
 
金石堂 - 暢銷排行榜
百姓貴族 08
作者:荒川弘
出版社:東立出版社
出版日期:2024-10-25
$ 153 
Taaze 讀冊生活 - 暢銷排行榜
神奇柑仔店18:紅子與錢天堂的起點
作者:廣嶋玲子
出版社:親子天下(親子教養童書)
出版日期:2024-10-31
$ 284 
金石堂 - 暢銷排行榜
不道德公會 09
作者:河添太一
出版社:東立出版社
出版日期:2024-10-28
$ 135 
金石堂 - 暢銷排行榜
閃亮的金句:尋找滄海遺珠
作者:盧勝彥
出版社:財團法人真佛般若藏文教基金會
出版日期:2024-11-07
$ 205 
 
金石堂 - 新書排行榜
閃亮的金句:尋找滄海遺珠
作者:盧勝彥
出版社:財團法人真佛般若藏文教基金會
出版日期:2024-11-07
$ 205 
金石堂 - 新書排行榜
女友的朋友(4)
作者:じゅら
出版社:台灣角川股份有限公司
出版日期:2024-11-14
$ 111 
博客來 - 新書排行榜
特殊傳說Ⅲ vol.09
作者:護玄
出版社:蓋亞
出版日期:2024-10-16
$ 236 
博客來 - 新書排行榜
神樂鉢 3 (首刷限定版)
出版日期:2024-11-04
$ 130 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策