The Innovation Engine for Growth: An Actionable Roadmap to Thriving in a Hyper-Competitive World

Written by experts on innovation and growth, this book provides the necessary tools to systematically develop and sustain profitable innovation pipelines.

In a hypercompetitive global market, businesses must innovate to survive; yet the failure rate for innovation is extremely high. Strategists and thought leaders, Cheryl Perkins and Dr. Sanjay Mazumdar, offer a sophisticated yet practical approach for implementing successful innovation. Leveraging thought-provoking questions and powerful templates, the book outlines how companies can leverage core strengths, build internal innovation capabilities, partner effectively, and identify the promising areas to pursue. In addition, the book highlights emerging innovations in several major industries, providing fodder to fuel creative thinking and exploration of possible applications across a variety of different industries.

Managers and leaders will welcome the innovation insights and examples, as well as the templates to build an organization’s plan to diagnose patterns of innovation, identify opportunities, and apply emerging innovations in their own industries and businesses.

Cheryl Perkins is President and Founder of Innovationedge and a global strategy and growth Thought Leader that helps companies achieve transformational innovation. One of Business Week’s ＂Top 25 Champions of Innovation＂, Cheryl previously served as Chief Innovation Officer for Kimberly-Clark, has eleven patents and more pending patents, and co-authored Conquering Innovation Fatigue.

Sanjay Mazumdar is CEO and Founder of Lucintel and is a published author, strategist and thought leader. He has helped companies develop innovation pipelines and offered advisory services (M & A, market entry, strategic growth consulting, due diligence) to hundreds of clients for over 20 years as a CEO of Lucintel, which is a premier management consulting firm with over 1,000 customers from 70 countries.