Routledge Handbook of Tea Tourism

The Routledge Handbook of Tea Tourism provides comprehensive and cutting-edge insights into global tea tourism. With contributions from leading scholars and experts across 19 countries, it demonstrates the interdisciplinary nature and breadth of topics associated with global tea tourism.

Lee Jolliffe is visiting professor at Ulster University, UK. She has written extensively on heritage tourism topics including tea tourism through her 2007 edited book, Tea and Tourism: Tourists, Transitions and Transformations. In researching tea and tourism she has visited tea gardens and estates in many countries, completing a Japanese Tea Master Course in Japan and the World Tea Tours Darjeeling Immersion program in India.

M.S.M. Aslam is professor in tourism management, Department of Tourism Management at Sabaragamuwa University of Sri Lanka, and Editor in Chief, Asian Journal of Management Studies. He has carried out research on tea and tourism from different perspectives published individually and jointly in international journals and conference proceedings. He initiated and is working with Sabaragamuwa University of Sri Lanka to establish the International Tea Tourism Institute (ITTI). He works with public and private organizations to develop tea tourism in Sri Lanka.

Amnaj Khaokhrueamuang is an associate professor in tourism at the School of Management and Information, University of Shizuoka, Japan. His research interest focuses on rural tourism-related issues associated with community development, agricultural extension, culture and heritage. Tea tourism is one of his research focuses, particularly in the international exchange of tea-related business between Japan and Thailand, which expects to provide the lessons learned to global tea industry communities.

Li-Hsin Chen is an assistant professor, International Masters’ Program of Tourism and Hospitality, National Kaohsiung University of Hospitality and Tourism. She is Associate Editor of the Journal of Responsible Tourism Management and also serves as editorial board member for other journals in tourism and hospitality. Her research interests include coffee and tea tourism, bicycle tourism, dual attitudes model, indirect measurement, experiencescapes, service design and multisensory marketing.