Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

Waldemar Cudny is an Associate Professor in Faculty of Geographical Sciences at The University of Lodz, Poland. He specialises in urban, tourism geography, and event studies. His publications include such books as City Branding and Promotion: The Strategic Approach and Urban Events, Place Branding and Promotion: Place Event Marketing.