Competition, Strategy, and Innovation: The Impact of Trends in Business and the Consumer World

Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0.

This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry.

It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business.

Rafal Śliwiński is Associate Professor at the Department of International Management, Poznan University of Economics and Business, Poland.

Lukasz Puślecki is Assistant Professor at the Department of International Management, Poznan University of Economics and Business, Poland.