Competition, Strategy, and Innovation: The Impact of Trends in Business and the Consumer World

Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0.

Rafal Śliwiński is Associate Professor at the Department of International Management, Poznan University of Economics and Business, Poland.

Lukasz Puślecki is Assistant Professor at the Department of International Management, Poznan University of Economics and Business, Poland.