Sport Management: Principles and Applications

Now available in a fully revised and updated sixth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry.

Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a sporting context, highlighting the unique challenges of a career in sport management. The book contains useful features throughout, including conceptual overviews, guides to further reading, links to important websites, study questions, and up-to-date case studies showing how theory works in the real world. It covers every core area of management, including:

• Strategic planning
• Human resource management
• Leadership and governance
• Marketing and sponsorship
• Sport and the media
• Sport policy
• Sport law

The sixth edition includes expanded coverage of key contemporary issues, including integrity and corruption, digital business and technology, and legal issues and risk management.

With useful ancillary material for instructors, including slides and case diagnostic exercises, this is an ideal textbook for first- and second-year students in sport management degree programs and for business students seeking an overview of applied sport management principles.

Russell Hoye is Dean of Allied Health, Human Services and Sport at La Trobe University, Australia, and an Adjunct Professor in the School of Human Kinetics at the University of Ottawa, Canada. He is also Director of La Trobe Sport. His research interests are in corporate governance, public policy, volunteer management and the impact of sport on individuals and society. Russ is a member of the editorial boards for Sport Management Review, International Journal of Sport Policy and Politics, Journal of Global Sport Management, the Editor of the Sport Management Series for Routledge, and a Graduate of the Australian Institute of Company Directors. He has previously served as Pro Vice-Chancellor Research Development, Director of the Sport, Exercise and Rehabilitation Research Focus Area, Inaugural Director of the Centre for Sport and Social Impact at La Trobe University, and is a past President of the Sport Management Association of Australia and New Zealand (SMAANZ).

Katie Misener is Associate Professor in the Department of Recreation and Leisure Studies, Faculty of Health at the University of Waterloo, Canada. Her primary research focuses on the capacity and social impact of nonprofit community sport organizations, with a particular focus on how capacity can be enhanced to support sport service delivery and foster social engagement through sport. Her current research examines the broader social impact of community sport organizations through their social responsibility efforts and the development of social capital among sport volunteers. Through community-engaged research, she has worked with organizations such as the Waterloo Soccer Club, Sport Information Research Centre (SIRC), Parks and Recreation Ontario, OutSport Toronto, World Vision Canada, Oakville Rangers, YMCA of Greater Toronto, and Ringette Canada.

Michael Naraine is Assistant Professor in the Department of Sport Management at Brock University, Canada. His primary research expertise is concentrated on digital sport management and marketing, including examining conventional (e.g. TV) and emergent tech (e.g. social media, AI, blockchain) and their impact on sport stakeholders. Michael’s additional research expertise extends to sport event management and sport organization theory. He has been published in some of the leading sport management journals including the Journal of Sport Management, Sport Management Review, European Sport Management Quarterly, International Journal of Sport Communication, and the International Journal of Sport Management and Marketing, and consults with various sport organizations including the Canadian Olympic Committee and the Geelong Cats Football Club.

Catherine Ordway is Assistant Professor of Sports Management at the University of Canberra, Australia. Catherine lectures in Sports Integrity, Ethics and Law, and in Leadership in Sport. She is an international expert in the field of integrity in sport, and has specialised in anti-doping policy for twenty years. Catherine is also a sports lawyer, acting for the Australian Olympic Committee in a legal capacity in the lead up to the Sydney 2000 Olympic Games, and has extensive experience in international anti-doping administration, consulting on projects including the Rio 2016 Olympic Games Bid, the Budapest 2024 Olympic Games Bid, and the Gold Coast 2018 Commonwealth Games. Catherine is a member of the UN Office on Drugs & Crime (UNODC) Anti-Corruption Academics Initiative, and the Education for Justice expert group, developing the Gender Ethics Module.