Family, Children, and Tourism in China

This edited volume explores various issues in family tourism studies and complements the dramatic development of this market segment in China. The book concentrates on family and children tourism, and through its chapters, hopes to enrich the landscape of family tourism in academia.

Mimi Li is Associate Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. Dr Li is specialized in tourism marketing, tourist behavior, tourism planning, and China tourism related issues.

Xinran Y. Lehto is Professor of Hospitality and Tourism Management at Purdue University. Dr Lehto is specialized in destination experience management and marketing consumer experiences and wellness in tourism issues.