Trust and Digital Business: Theory and Practice

Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business. The book offers a look at the current state, including a comprehensive overview of both research and practical applications of trust in business. Readers will gain from this book in the following areas: knowledge across disciplines on trust in business, theoretical underpinnings of trust and how it sustains itself through digital dissemination, and empirically validated practice regarding trust and its related concepts. The international team of authors from seven countries (Finland, Germany, Italy, Malaysia, Poland, Turkey, and the U.S.) ensures the diversity and quality of the content.

The intended audiences of this book are professionals, scholars, and students.

Joanna Paliszkiewicz is a professor at the Warsaw University of Life Sciences, Poland and director of the Management Institute.

Kuanchin Chen is the director of Center for Business Analytics, a professor of Computer Information Systems, and John W. Snyder Faculty Fellow at Western Michigan University, USA.

Markus A. Launer is a professor of Business Administration and Service Management at the Ostfalia University of Applied Sciences, Germany.