購物比價找書網找車網
FindBook  
 有 1 項符合

Effective Financial Communication: Key Concepts, Empirical Insights, and Implications for Practice

的圖書
Effective Financial Communication: Key Concepts, Empirical Insights, and Implications for Practice Effective Financial Communication: Key Concepts, Empirical Insights, and Implications for Practice

作者:Hoffmann 
出版社:Routledge
出版日期:2024-07-26
語言:英文   規格:精裝 / 248頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 10800
博客來 博客來
投資理財
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Effective Financial Communication: Key Concepts, Empirical Insights, and Implications for Practice

內容簡介

Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, such as investors, analysts, and journalists. These financial audiences are of critical importance to the establishment, growth, and sustainable success of corporations. This book draws on insights from finance and accounting research, economics, and psychology as well as media and communication studies to explain the role of effective financial communication in corporate disclosure, storytelling, and relationship management on capital markets.

It explores both theories of and empirical evidence for effects of financial communication on key audiences and derives principles for effective financial communication and investor relations. This book develops a distinct perspective, guiding readers through the state of research by focusing on the effects and effectiveness of financial communication. For both practice and academia, it derives evidence-based implications for the role and management of financial communication and investor relations.

This book makes a valuable resource for scholars and graduate students studying or researching investor relations and financial communication across schools of communication, finance and accounting, and business and management. Offering practical implications, it will also serve as a much-needed guide for practitioners.

 

作者簡介

Christian Pieter Hoffmann is Professor of Communication Management at the Institute for Communication and Media Studies at the University of Leipzig, and of Political Communication at the Institute of Political Science. He is academic director of the Center for Research in Financial Communication and co-director of the Center for Digital Participation.

Nadine Strauß is Assistant Professor (Tenure Track) of Strategic Communication and Media Management at the Department of Communication and Media Research at the University of Zurich. Previously, she has completed a Marie Sklodowska-Curie Fellowship at the Smith School of Enterprise and Environment (University of Oxford), focusing on the role of communication for sustainable finance.

 

詳細資料

  • ISBN:9781032222585
  • 規格:精裝 / 248頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
你是誰就會遇見誰:愛情靠天意,但更需要人為,為每個希望進入親密關係的人找出路。
作者:段鑫星
出版社:大是文化有限公司
出版日期:2024-03-27
66折: $ 257 
金石堂 - 今日66折
人際互動繪本套書(品格教育繪本:太多胡蘿蔔了!+烏龜想要冬眠+我們一起來幫忙+生日派對最重要的?)
作者:凱蒂.哈德森
出版社:東雨文化
出版日期:2021-06-08
66折: $ 805 
金石堂 - 今日66折
童年情感障礙療癒系列套書(三冊):《大腦依戀障礙(二版)》+《童年情感忽視(二版)》+《童年情感忽視2》
作者:史丹.塔特金
出版社:橡實
出版日期:2024-05-20
66折: $ 891 
 
Taaze 讀冊生活 - 暢銷排行榜
獲利軌道:只要沿著規畫的軌道前進,期權翻倍獲利易如反掌
作者:軌道鞅
出版社:玩股網有限公司
出版日期:2024-11-01
$ 316 
金石堂 - 暢銷排行榜
世界上最透明的故事(日本出版界話題作,只有紙本書可以體驗的感動)
作者:杉井光
出版社:皇冠文化出版有限公司
出版日期:2024-09-30
$ 284 
金石堂 - 暢銷排行榜
BLUE LOCK 藍色監獄 (首刷限定版) 28
作者:金城宗幸/ノ村優介
出版社:東立出版社
出版日期:2024-10-28
$ 126 
博客來 - 暢銷排行榜
尋找安全的家:結構技師蔡榮根教你選好宅
作者:蔡榮根
出版社:天下文化
出版日期:2024-10-30
$ 355 
 
金石堂 - 新書排行榜
人妻特區(01)
作者:大見武士
出版社:青文出版社股份有限公司
出版日期:2024-11-04
$ 111 
博客來 - 新書排行榜
屁屁偵探讀本11 新的怪盜
出版日期:2024-11-04
$ 237 
博客來 - 新書排行榜
職場不是自助餐,哪能只挑你要的?「葳老闆」周品均的30道職場辣雞湯(博客來獨家高效便條紙版)
作者:周品均
出版社:商周出版
出版日期:2024-11-07
$ 355 
Taaze 讀冊生活 - 新書排行榜
劍魂如初【全套5冊典藏】
作者:懷觀
出版社:圓神出版社有限公司
出版日期:2024-11-01
$ 999 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策