購物比價找書網找車網
FindBook  
 有 1 項符合

Effective Financial Communication: Key Concepts, Empirical Insights, and Implications for Practice

的圖書
Effective Financial Communication: Key Concepts, Empirical Insights, and Implications for Practice Effective Financial Communication: Key Concepts, Empirical Insights, and Implications for Practice

作者:Hoffmann 
出版社:Routledge
出版日期:2024-07-26
語言:英文   規格:平裝 / 248頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 2694
博客來 博客來
投資理財
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Effective Financial Communication: Key Concepts, Empirical Insights, and Implications for Practice

內容簡介

Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, such as investors, analysts, and journalists. These financial audiences are of critical importance to the establishment, growth, and sustainable success of corporations. This book draws on insights from finance and accounting research, economics, and psychology as well as media and communication studies to explain the role of effective financial communication in corporate disclosure, storytelling, and relationship management on capital markets.

It explores both theories of and empirical evidence for effects of financial communication on key audiences and derives principles for effective financial communication and investor relations. This book develops a distinct perspective, guiding readers through the state of research by focusing on the effects and effectiveness of financial communication. For both practice and academia, it derives evidence-based implications for the role and management of financial communication and investor relations.

This book makes a valuable resource for scholars and graduate students studying or researching investor relations and financial communication across schools of communication, finance and accounting, and business and management. Offering practical implications, it will also serve as a much-needed guide for practitioners.

 

作者簡介

Christian Pieter Hoffmann is Professor of Communication Management at the Institute for Communication and Media Studies at the University of Leipzig, and of Political Communication at the Institute of Political Science. He is academic director of the Center for Research in Financial Communication and co-director of the Center for Digital Participation.

Nadine Strauß is Assistant Professor (Tenure Track) of Strategic Communication and Media Management at the Department of Communication and Media Research at the University of Zurich. Previously, she has completed a Marie Sklodowska-Curie Fellowship at the Smith School of Enterprise and Environment (University of Oxford), focusing on the role of communication for sustainable finance.

 

詳細資料

  • ISBN:9781032222592
  • 規格:平裝 / 248頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
 
金石堂 - 暢銷排行榜
秘密森林的魔術師祈願寧靜生活 (首刷限定版)(下)
作者:蔓沢つた子
出版社:東立出版社
出版日期:2025-03-05
$ 200 
Taaze 讀冊生活 - 暢銷排行榜
寶可夢 伽勒爾圖鑑(全)
作者:構成:川島潤二(十八VAN PLANNING) 設計:はやしだこーじ(CORNFLAKES)
出版社:青文出版社股份有限公司
出版日期:2025-01-13
$ 351 
博客來 - 暢銷排行榜
我所看見的未來 完全版(竜樹諒預言漫畫集)
作者:竜樹諒 (たつき諒)
出版社:大塊文化
出版日期:2022-07-01
$ 300 
Taaze 讀冊生活 - 暢銷排行榜
財訊雙週刊 0227/2025 第732期
出版社:聯華書報社
出版日期:2025-02-27
$ 135 
 
金石堂 - 新書排行榜
風之谷 豪華版(上)
作者:宮崎駿
出版社:台灣東販股份有限公司
出版日期:2025-03-06
$ 1422 
金石堂 - 新書排行榜
只想告訴你 愛藏版 09
作者:椎名軽穂
出版社:東立出版社
出版日期:2025-03-31
$ 266 
Taaze 讀冊生活 - 新書排行榜
學.問:聆聽李敖的睿智人生課
作者:徐墨
出版社:新華先鋒(滾石移動)
出版日期:2025-02-21
$ 210 
Taaze 讀冊生活 - 新書排行榜
性心理學
作者:哈夫洛克.靄理士
出版社:新華先鋒(滾石移動)
出版日期:2025-02-21
$ 300 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策