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UX Writing: Designing User-Centered Content

的圖書
UX Writing: Designing User-Centered Content UX Writing: Designing User-Centered Content

作者:Tham 
出版社:Routledge
出版日期:2023-10-02
語言:英文   規格:平裝 / 230頁 / 普通級/ 初版
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$ 1979
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英語文法寫作與翻譯
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圖書名稱:UX Writing: Designing User-Centered Content

內容簡介

This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.

The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes.

Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing.

 

作者簡介

Jason C.K. Tham is Associate Professor of Technical Communication and Rhetoric at Texas Tech University, USA.

Tharon Howard is Professor of English at Clemson University, USA.

Gustav Verhulsdonck is Associate Professor of Business Information Systems at Central Michigan University, USA.

 

詳細資料

  • ISBN:9781032227405
  • 規格:平裝 / 230頁 / 普通級 / 初版
  • 出版地:美國
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