Harnessing Human-Centered AI for Business Creativity

Artificial Intelligence for Business Creativity provides an in-depth examination of the integration of Artificial Intelligence (AI) into the business sector to foster creativity. The book explores the interplay between micro-level individual creativity and macro-level organizational innovation through the lens of AI. It delves into three crucial areas where AI can stimulate business creativity: product and service design, optimized processes, and enhanced organizational collaboration. The authors also highlight the versatility and capability of generative AI systems in promoting creativity and innovation.

Intended for business leaders, managers, entrepreneurs, and those interested in AI and creativity, the book offers practical guidance and insightful recommendations on how organizations can effectively utilize AI to enhance their creative process. By offering a comprehensive understanding of the role of AI in fostering creativity, the book equips its readers with the tools to stay ahead in the rapidly changing landscape of AI and creativity.

This book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how to effectively leverage it to foster creativity and innovation in their organization. It is a must-read for anyone looking to increase their knowledge and understanding of AI and its impact on business creativity.

Margherita Pagani is full Professor of Digital Marketing, Director AIM Research Center on Artificial Intelligence in Value Creation, Academic Co-Director of the MsSc in Digital Marketing and Data Science at emlyon business school (France), Adjunct Professor of Digital Marketing at Bocconi University (Milan).

Renaud Champion is Founder and CEO of PRIMNEXT, an expertise company specialized in valuing disruptive technologies, scaling-up companies operating in robotics and artificial intelligence, and guiding organizations in their AI transformation.