Gen Z, Tourism, and Sustainable Consumption: The Most Sustainable Generation Ever?

Gen Z, Tourism and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures.

Siamak Seyfi is an Assistant Professor at the Geography Research Unit of the University of Oulu, Finland. He is also an Adjunct Professor at the Department of Tourism Marketing of the University of Eastern Finland, and a Visiting Associate Professor at the School of Hospitality, Tourism and Events, Taylor’s University, Malaysia. Using a multidisciplinary/interdisciplinary approach and informed by diverse disciplinary perspectives, his research focuses on tourism mobilities, tourist behaviour, resilience, sustainability, and politics of tourism and peace through tourism. Guided by generational and lifestyle theories, his recent research focuses on political and ethical consumerism with a special focus on the Gen Z cohort.

C. Michael Hall is Ahurei Professor in the Department of Management, Marketing and Tourism, University of Canterbury, New Zealand; Visiting Professor and Docent in Geography, University of Oulu, Finland; Visiting Professor, School of Business and Economics, Linnaeus University, Kalmar, Sweden; Guest Professor, Department of Service Management and Service Studies, Lund University, Helsingborg, Sweden; Visiting Professor, CRiC, Taylor’s University, Kuala Lumpur, Malaysia; and Eminent Scholar, Kyung Hee University, Seoul, South Korea. Co-editor of Current Issues in Tourism and Field Editor of Frontiers in Sustainable Tourism, he publishes widely on tourism, sustainability, global environmental change, food, and regional development.

Marianna Strzelecka is Associate Professor at the School of Business and Economics of Linnaeus University, Sweden. She conducts research at the intersection of tourism, rural sociology, and environmental social sciences. Her most recent projects deal with conservation conflicts, a sense of justice, and nature stewardship. While studying nature stewardship in volunteer travel, she has explored hedonic values, self-efficacy, and global citizenship attitudes.