購物比價找書網找車網
FindBook  
 有 1 項符合

The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century

的圖書
The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century

作者:Perloff 
出版社:Routledge
出版日期:2023-06-30
語言:英文   規格:精裝 / 528頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 7975
博客來 博客來
英語學習工具書
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century

內容簡介

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.

This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion.

The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs.

Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187.

 

作者簡介

Richard M. Perloff, Professor of Communication, Psychology, and Political Science at Cleveland State University, USA, is a nationally recognized scholar of persuasion and psychological perceptions of media. His Dynamics of Persuasion, first published in 1993, has emerged as a major scholarly textbook in the field. His articles on communication theories and psychological perceptions of news have appeared in Communication Theory, Communication Research, and Mass Communication and Society. A dedicated teacher, he has received teaching awards at Cleveland State University.

 

詳細資料

  • ISBN:9781032268194
  • 規格:精裝 / 528頁 / 普通級 / 初版
  • 出版地:英國
贊助商廣告
 
 
金石堂 - 暢銷排行榜
不見上仙三百年(1)
作者:木蘇里
出版社:台灣角川股份有限公司
出版日期:2025-05-26
$ 284 
Taaze 讀冊生活 - 暢銷排行榜
國高中生必備!真希望自然科學這樣教(暢銷修訂版)【套書】
作者:阿里.塞澤、庫爾特.貝克、海倫.皮契爾、肯.阿什韋爾
出版社:美藝學苑
出版日期:2024-09-05
$ 1531 
博客來 - 暢銷排行榜
夢想的到就做得到:從零經驗到熱氣球起飛的故事
作者:陳淑慧
出版社:墨刻
出版日期:2025-04-26
$ 337 
博客來 - 暢銷排行榜
佛畏系統:洞察事物背後的規則,在不確定時代做出對的選擇
作者:萬維鋼
出版社:先覺
出版日期:2022-11-01
$ 300 
 
金石堂 - 新書排行榜
黑或白(10)
作者:さちも
出版社:台灣角川股份有限公司
出版日期:2025-05-15
$ 111 
Taaze 讀冊生活 - 新書排行榜
三思
作者:牛克錦
出版社:博峰文化(滾石移動)
出版日期:2025-05-21
$ 210 
金石堂 - 新書排行榜
菈菈的婚禮 第六卷 首刷限定版
作者:ためこう
出版社:台灣東販股份有限公司
出版日期:2025-05-28
$ 158 
博客來 - 新書排行榜
權力的48法則(博客來獨家典藏限量版)
作者:羅伯.葛林 (Robert Greene, Joost Elffers)
出版社:大塊文化
出版日期:2025-04-30
$ 695 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策