Virtues, Morals and Markets: Why Moral Identity Matters

Being oblivious to the motivational nuances behind human behavior could lead one to overlook the distinction that a good action does not always indicate a good character. Conversely, this book argues that such nuances are paramount, because motivational differences have fundamental implications for the welfare of the individual and society.

Rojhat Avsar is an Associate Professor of Economics at Columbia College Chicago. His research interests include ethics, neuroscience, discourse analysis, behavioral economics, evolutionary psychology, and informal institutions. He is the author of Evolutionary Origins of Markets (Routledge, 2019) and numerous academic articles published in various outlets.