Positive Tourism in Africa

Positive Tourism in Africa provides a crucial counter-narrative to the prevailing colonial and reductionist perspective on Africa’s tourism trajectory and future. It offers a uniquely optimistic outlook for tourism in Africa whilst acknowledging the many challenges that African countries continue to grapple with. By examining broad and localized empirical studies, conceptual frameworks, culturally centered paradigms, and innovative methodological approaches for African contexts, this book showcases the many facets of tourism in Africa that illustrate hope, resilience, growth, and survival.

This volume explores themes such as community-based tourism, wildlife tourism, tourism governance and leadership, crisis recovery, regional integration, the role of indigenous knowledge, event tourism and the impact of smart technologies. It acknowledges the challenges and opportunities for growth that exist in these various contexts and explores how tourism creates value for the spectrum of its participants.

Including a wide selection of contributions from diverse authors, many of them African, this book offers an Afro-centric interpretation of tourism phenomena. It will be of great interest to students, researchers and academics in the field of Tourism and African Studies, as well as Development Studies and Geography.

Mucha Mkono is an Australian Research Council (DECRA) Fellow at the University of Queensland Business School. Her research focuses on a range of issues in tourism, especially pertaining to Africa, including wildlife conservation and trophy hunting, social movements, and representations of Africa.