Television’s Streaming Wars

This volume addresses contemporary debates and trends regarding the production and distribution, content, and audience engagement with the television streaming industry.

The book interrogates the economics and structure of the industry, questions the types and diversity of content perpetuated on streaming services, and addresses how audiences engage with content from US and global perspectives and within various research paradigms. Chapters address the television streaming wars, including the debates and trends in terms of its production and competition, diversity and growth of programming, and audience consumption, focusing on multiple platforms, content, and users.

This timely and creative volume will interest students and scholars working in television studies, media industry studies, popular culture studies, audience studies, media psychology, critical cultural studies, and media economics.

Arienne Ferchaud is an Assistant Professor in the School of Communication at Florida State University. Her research focuses primarily on the ways in which individuals engage with new and emerging media technologies, including video games, social media, and, of course, television streaming.

Jennifer M. Proffitt is a Professor in the School of Communication at Florida State University whose work focuses on critical political economy of media.