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Digital Content Marketing: Creating Value in Practice

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Digital Content Marketing: Creating Value in Practice Digital Content Marketing: Creating Value in Practice

作者:Krowinska 
出版社:Routledge
出版日期:2023-11-23
語言:英文   規格:精裝 / 280頁 / 普通級/ 初版
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圖書名稱:Digital Content Marketing: Creating Value in Practice

內容簡介

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.

Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software.

The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.

 

作者簡介

Dr Agata Krowinska

Dr Agata Krowinska is a Lecturer in Digital Marketing at The Business School at Edinburgh Napier University.

Prof Dr Christof Backhaus

Christof Backhaus is Professor of Marketing and Head of Research at The Business School at Edinburgh Napier University.

Benjamin Becker

Benjamin Becker has been working for Omnicom Media Group Germany for 10 years. As Managing Partner, he is responsible for the group’s new business and corporate communications as well as business transformation.

Fabian Bosser

Fabian Bosser works at Omnicom Media Group Germany, with the Team responsible for the development of new products, content strategies and customized models in an international context.

 

詳細資料

  • ISBN:9781032387376
  • 規格:精裝 / 280頁 / 普通級 / 初版
  • 出版地:英國
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