Sustainable Energy Branding: Helping to Save the Planet

Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation--the greatest environmental and economic challenges of our times--are prompting the world’s power companies to transform on a scale never seen before, the eyes of the world are firmly upon them.

By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new marketing and communication strategies around renewable energy, sustainable growth, co-operation with customers and environmental protection. Fridrik Larsen, the world’s foremost expert on energy branding, looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives.

These compelling insights from industry leaders make this book a must-read for marketing and C-suite executives at energy companies who are wanting to communicate sustainable and renewable energy solutions effectively to make a difference.

Fridrik Larsen is an Associate Professor of Marketing at the University of Iceland. He is a leading authority on branding within the energy space and the first individual to hold a PhD in energy branding, and is a sought-after speaker globally with graduate and undergraduate degrees in Finance, Economics, Psychology and Marketing.