Managing Generation Z: Motivation, Engagement and Loyalty

Generation Z (Gen Z) is the young generation born between the mid-1990s and 2010s. They are now entering the market and starting their first jobs. Therefore, managers must shape the company workplace environment to encourage young employees to work efficiently and connect their future with the company. Only then will both managers and employees share mutual satisfaction from collaboration and aim at the common target, which should be the prosperity of the company. This book presents research results and techniques for analysing the working expectations and needs of Gen Z. The analyses were made in various countries in Europe: The Czech Republic, Latvia, Poland, and Portugal.

The book contains chapters that present the analysis results and technical chapters that outline modern methods of analysis of management data, including tutorial chapters on machine learning, which currently makes a strong appearance in research in various disciplines. This volume will be of interest to researchers, academics, practitioners, and students in the fields of management studies, research methods, and human resource management.

The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 license.

Joanna Nieżurawska-Zajac is a Doctor of Economics in the discipline of Management Sciences, a Trainer in the field of Human Resource Management, and Contractor at Wyzsza Szkola Bankowa University, Toruń, Poland.

Radoslaw Antoni Kycia is a Researcher in the Department of Mathematics and Statistics at Masaryk University, Brno, Czechia and an Assistant Professor at the Faculty of Computer Science and Telecommunications of Tadeusz Kosciuszko Cracow Univeristy of Technology, Kraków, Poland.

Agnieszka Niemczynowicz is a Research Associate in the Department of Analysis and Differential Equations at University of Warmia and Mazury, Olsztyn, Poland.