Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.

Nor Aida Abdul Rahman is an Associate Professor at Universiti Kuala Lumpur, Malaysia.

T.C. Melewar is Professor of Marketing and Strategy and Head of Department of Marketing, Branding and Tourism and Middlesex University London, UK.

Pantea Foroudi is Programme Leader and Lecturer in Marketing and Branding at Middlesex Business School, Middlesex University London, UK.

Suraksha Gupta is Professor of Marketing at Newcastle University, UK.