購物比價找書網找車網
FindBook  
 有 1 項符合

Business Strategy and Competitive Advantage: A Reinterpretation of Michael Porter’s Work

的圖書
Business Strategy and Competitive Advantage: A Reinterpretation of Michael Porter’s Work Business Strategy and Competitive Advantage: A Reinterpretation of Michael Porter’s Work

作者:Ateljevic 
出版社:Routledge
出版日期:2024-10-07
語言:英文   規格:平裝 / 208頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 3299
博客來 博客來
企業管理
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Business Strategy and Competitive Advantage: A Reinterpretation of Michael Porter’s Work

內容簡介

Michael Porter is recognized as one of the top authorities on corporate strategy and business competition. The historical review of strategic management clearly shows that Porter’s research has bridged up two general paradigms (before and after the 1980s) thus helping both researchers and practitioners to better understand unanticipated global changes. His two generic strategies: costs and diversification, the two interdependent strategic options, are key in the context of the competitiveness of orthodox microeconomic theory. This is where Porter went further, constructing a popular value chain concept that provides the ability to disaggregate the key activities of business process in creating products and services in terms of cost analysis and value creation.

This book is a collection of seven interconnected chapters that provides a coherent understanding of Michael Porter’s contribution to the field of strategic management. It addresses key changes and challenges in the global business environment. The value chain concept has become highly applicable in both theory and practice. In the book, the authors offer an original interpretation of the Porters’ research on strategic management in order to unravel or simplify his key theoretical concepts. It will be of interest to researchers, academics, practitioners, and students in the fields of strategic management and international business.

 

作者簡介

Jovo Ateljevic is a Professor of Economics and Business Studies in the Department of Economics at the University of Banja Luka, Bosnia and Herzegovina.

Dzenan Kulovic is an Associate Professor of Management and Organization in the Department of Economics at the University of Zenica, Bosnia and Herzegovina.

Filip Đokovic is an Associate Professor of Tourism and Business Studies at Singidunum University, Serbia.

Mirza Bavčic is a Country Manager and Co-owner of Express Courier Authorised Service Contractor for UPS in Sarajevo, Bosnia and Herzegovina.

 

詳細資料

  • ISBN:9781032416687
  • 規格:平裝 / 208頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
「校園魔術師」系列(全套3冊):1精靈的魔術祕笈+2勁敵的魔術交鋒+3忍者的魔術修練
作者:蝗蟲哥哥
出版社:小熊出版社
出版日期:2024-01-31
66折: $ 772 
金石堂 - 今日66折
強化腦力:你需要知道的7件事
66折: $ 238 
金石堂 - 今日66折
栗子人殺手
66折: $ 329 
 
博客來 - 暢銷排行榜
嫁入狼族~異種婚姻譚~ Ⅱ (特裝版)
出版日期:2024-10-23
$ 161 
金石堂 - 暢銷排行榜
女友的朋友(4)
作者:じゅら
出版社:台灣角川股份有限公司
出版日期:2024-11-21
$ 111 
博客來 - 暢銷排行榜
叛逆玩家 01 博客來獨家作者親簽版
$ 252 
博客來 - 暢銷排行榜
黃泉使者 7 (首刷限定版)
出版日期:2024-11-05
$ 133 
 
博客來 - 新書排行榜
小美老師如是說 5 (首刷限定版)
作者:鹿成徳策
出版社:東立
出版日期:2024-11-18
$ 219 
博客來 - 新書排行榜
庫洛魔法使 透明牌篇 16完 (首刷限定版)
作者:CLAMP
出版社:東立
出版日期:2025-03-15
$ 675 
Taaze 讀冊生活 - 新書排行榜
【牛津通識課31】黑洞:扭曲時空之地
作者:凱薩琳.布倫戴爾
出版社:日出出版
出版日期:2024-10-09
$ 245 
金石堂 - 新書排行榜
午夜的肌膚之親 (首刷限定版) 03
作者:
出版社:東立出版社
出版日期:2024-11-13
$ 181 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策