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Selling Services: The ABC of Professional Selling

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Selling Services: The ABC of Professional Selling Selling Services: The ABC of Professional Selling

作者:Warren 
出版社:Routledge
出版日期:2023-09-11
語言:英文   規格:平裝 / 184頁 / 22.86 x 15.24 cm / 普通級/ 初版
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$ 1814
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圖書名稱:Selling Services: The ABC of Professional Selling

內容簡介

More than ever, our economy relies on the service industries - but selling services is far different from selling tangible products.

This book demystifies the selling of intangibles and teaches the required skills to grow any professional service business. Leveraging his 30 years’ experience, leading sales expert Clifton Warren offers 26 lessons to help readers navigate the selling of complex and intangible solutions. Each chapter covers an important concept from A (Accountability) to Z (Zigzagging) in a concise and readable format, including a "to-do" action list that makes the book both a workbook and a study guide. By successfully applying the steps discussed in each chapter, professionals will substantially improve their performance and results, and anyone looking to drill down into specific topics will find additional resources to explore.

B2B sales professionals in banking, insurance, finance, and other services, and small business owners such as lawyers, architects, and engineers, as well as professionals transitioning into sales roles, will appreciate the thorough and easy-to-follow guidance that this book provides.

 

作者簡介

Clifton Warren is the principal of Clifton Warren Consulting, his firm trains professionals to market, sell and win new clients across Australia, New Zealand, and United States. He is the author of three books, Financial Services Handbook, Cross Selling Financial Services and Rain Maker Pro. His monthly newsletter and Podcast attract professionals globally. He holds a master’s degree in business administration from Henley Management College London and is a certified management consultant. Originally from California, he lives in Melbourne Australia.

 

詳細資料

  • ISBN:9781032428536
  • 規格:平裝 / 184頁 / 22.86 x 15.24 cm / 普通級 / 初版
  • 出版地:美國
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