Isn’t It Obvious?

This book does for retailing what Goldratt’s international bestseller The Goal did for manufacturing. Eli Goldratt’s Theory of Constraints is woven throughout this book but answers are not handed to you. The reader works through the process together with the characters in the book to discover solutions.

Eliyahu M. Goldratt was an internationally recognized leader in the development of new business management concepts and systems. He was the developer of the Theory of Constraints, and acted as an educator to many of the world’s corporations. His book, The Goal, has been a bestseller since 1984 and is recognised as one of the bestselling management books of all time, having sold over 10 million copies worldwide.