The Expert Guide to Retail Pricing: An Analytics-Based Approach to Maximise Margins

Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing. Retail pricing is not about dollars, pounds or euros, but the value a customer associates with a product, which can and does change over time. To maximize revenues and profits, pricing must be dynamic, strategic, and in today’s hyper-connected and -competitive world, scientific. Using technology to gather customer insights and create data-driven pricing approaches can also enhance the customer experience, improve vendor management, help monitor competitors, and ensure market efficiency - including the much-needed reduction of waste in the food sector. This book uses case studies from around the globe to illustrate the evolution of retailing and offers takeaways with each chapter to enable retailers to manage the future of pricing. Retail and pricing managers, retail sector consultants, and students of sales and marketing will welcome this book’s innovative solutions to one of bricks-and-mortar retailing’s most critical challenges.

Kiran is the CEO and founder of RapidPricer, an Artificial Intelligence based company in Amsterdam that specializes in reducing food waste through real-time pricing for retailers. Previously, he founded CustoLogix in the year 2008 to help retailers leverage analytics and mathematical capabilities for pricing and promotions. Recently, Kiran also founded Global Launch Base, an internationalization consulting firm in 2021 which helps European companies with international go-to-market strategies and market launches. He has over 16 years of experience launching innovative technologies around the world. He has consulted on behalf of large consulting companies such as PwC, IBM, and Kurt Salmon at some of the largest retailers in the world. His entrepreneurial experiences include successful ventures in Silicon Valley, Mexico City, Bangalore, Amsterdam, and New Delhi. He holds a Bachelor’s Degree in Mechanical Engineering with honors from the Bangalore Institute of Technology and an MBA from Pepperdine University on a full-merit scholarship. Kiran is a powerful speaker and a writer with the ability to motivate and lead teams to pursue vision toward impactful goals. He has the ability to connect with multicultural teams and has trained startup founders on entrepreneurship and retail technologies at several prestigious institutions and organizations such as the U.C. Berkeley in California and the Professional Pricing Society in Atlanta, United States. In his spare time, Kiran enjoys photography and working with young entrepreneurs.