Tapping into research and decades of experience in the world’s fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands.
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Communicasian: How Asia’s Rise Is Shaping the Future of Communications, and How to Plan for It 作者:Stelling 出版社:Routledge 出版日期:2023-06-01 語言:英文 規格:平裝 / 176頁 / 23.34 x 15.57 cm / 普通級/ 初版 |
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Tapping into research and decades of experience in the world’s fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands.
Oliver Stelling is an independent advisor with 25 years of experience in corporate and government communications across Asia. He served as Country Manager, Regional Director and Head of Strategy for global networks in China, Malaysia, Singapore and the UAE. His main focus is on East-West Relations, strategic communications and public diplomacy.
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