Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

This insightful book explores contemporary consumer behaviour and marketing practices.

Maria Palazzo (PhD, AFHEA, FHEA, MSc (Honours), MA, BA (Honours)) is a Research Fellow at the Department of Political and Communication Studies, University of Salerno (Italy) and a member of the ’Sustainability Communication Centre’ (SCC) (http: //dsc.unisa.it/scc/). She was a former Lecturer at the University of Bedfordshire, School of Business (London, Luton, UK), a Visiting Scholar at the University of Granada (Granada, Spain) and a Visiting Lecturer at the Universidad del Norte, Escuela de Negocios (Barranquilla, Colombia). She was also an academic tutor and a lecturer at the Universitas Mercatorum (Rome, Italy). Her articles have been published in the Corporate Social Responsibility & Environmental Management, Qualitative Market Research: An International Journal, Journal of Business-to-Business Marketing, Journal of Brand Management and in other academic outlets. Universitas Mercatorum.

Pantea Foroudi (PhD, SFHEA) is the Business Manager and Solution Architect at Foroudi Consultancy, as well as is a member of Brunel University, London. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach with a particular focus on the concept of customer perception and its effect on corporate brand identity, design, sustainable development goals (SDGs). Pantea has published widely in international academic journals such as the British Journal of Management, Journal of Business Research, European Journal of Marketing and so on. She is the Associate/Senior Editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management and more. Brunel University, London, UK.