Research Methods for Sport Management

Now in a fully revised and updated second edition, Research Methods for Sport Management provides a complete introduction to qualitative, quantitative, and mixed methods for sport management students and practitioners.

Full of real-world case studies, data, and examples, and including international perspectives throughout this book to help the reader understand the challenges of research in different social and cultural contexts, this book links theory to practice, highlighting the importance of research skills in the contemporary sport industry. This book outlines an eight-step research framework that makes the research process easy to understand and that can be followed by beginners and built upon by more advanced researchers. It covers the full research process from research design and literature review to data analysis and report writing, with a strong emphasis throughout this book on new digital, online, and social media methods. This new edition includes extended coverage of topics such as research ethics, gender in research, intersectional research, Web 3.0, data visualization, research impact, and advanced statistical techniques, and considers the differing requirements of sport-related research across the private, public, and not-for-profit sectors.

With improved features to enhance teaching and learning, including a research f low chart, review questions, topical case studies, and PowerPoint slides, this is an essential textbook for any research methods course taken as part of a degree course in sport business and management, sport development, or sport marketing, and an invaluable toolkit for any managers, leaders, or analysts working in the sport industry.

James Skinner is Dean of Newcastle Business School and Professor of Sport Business at the University of Newcastle, Australia. He was the inaugural Director of the Institute for Sport Business at Loughborough University London, UK. He has published extensively on research design and methods and teaches postgraduate research methods internationally.

Aaron C.T. Smith is Professor and Director of the University of Canberra Research Institute for Sport and Exercise (UC-RISE), Australia, and Professor in the Institute for Sport Business at Loughborough University London, UK. He is a specialist in research methods, with a particular interest in qualitative procedures, social media, and cognitive ethnography.
Daniel Read is Lecturer in the Institute for Sport Business, Loughborough University London, UK. His research interests focus on the digitalization of the sport industry and sport integrity using quantitative and qualitative methods.

Lauren M. Burch is Senior Lecturer in the Institute for Sport Business at Loughborough University London, UK. Her research interests focus on examining the gendered construction of brand identity and brand positioning of athletes through social media and the examination of discourse and sentiment within content on social media.

Jacqueline Mueller is Lecturer in Sport Business and Leadership at the Institute for Sport Business at Loughborough University London, UK. She uses qualitative and quantitative methods in contemporary leadership research.