Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication

Drawing on the global literature and informed by interviews with more than seventy-five top practitioners from around the world, the third edition of this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures.

Kara Alaimo, Ph.D. is Associate Professor of Communication at Fairleigh Dickinson University in New Jersey, USA.