Rock - Paper - Pixels: How Our Need to Communicate Created a New Economy, Society, and Individual: What Will Be the Effects of Artificial Int

The purpose of this book is to avail students of the many different reasons and back-stories equated with the advent of interaction design and its effect on our world. Since the beginning of recorded history, humankind has desired to keep track of its events and accomplishments and to find a way to properly represent those occurrences to the rest of the world. Now with the use of interaction design and new technologies it has become possible to present the story through current and diverse platforms.

As the new generation comes of age, a new method is being utilized in all areas of communication. This new generation - Generation i - desires its communication at a different rate than its predecessors. This new Gen-i wants its information Internet-ready and interactive. This generation has become involved in the immediate and it is not going away. Interactive media is here to stay - from the halls of famous museums to the conference rooms of corporations to the entertainment centers in our homes. A new vision of information distribution has taken root. The main goal of this book is to help you take your best steps in that new direction. To help you understand the effects of this new platform and to be aware of its abilities and its dangers.

As a friend once said, ＂no matter how thin you slice it, there are always two sides.＂

Patrick Aievoli started his career in 1978 as a designer for local editorial and advertising companies. In 1984, he became a promotional designer at McGraw-Hill. Professor Aievoli has been a full-time academic since 1988 when he left his position as senior designer, print promotion, at the McGraw-Hill Book Company for a teaching position at SUNY Farmingdale. During his time at McGraw-Hill Patrick helped in the creation of McGraw-Hill’s first interactive CD-ROM ＂Encyclopedia of Science and Technology＂ in 1987. In 1990 to 1996 Prof. Aievoli completed his thesis on ＂The Use of New Media in Higher Education＂ culminating in an interactive art history CDROM featuring core and dynamic content along with a simplified suite of online learning tools. In 1998 he became a full-time faculty member at LIU Post in Brookville, NY. He became the director of the campus’ Interactive Multimedia Arts graduate program in 1999 and has built the program from the start to its closing in 2018. He still teaches in the undergraduate design program. Prof. Aievoli has authored four books prior to ＂rock - paper - pixels＂. Although he is a dedicated academic, Professor Aievoli is still involved in the online arena and has consulted for some of the NYC metro area’s largest media companies.