Social Media and the Cultural Politics of Korean Pop Culture in East Asia

This volume examines international engagement with Korean popular culture in East Asian online spaces, and how Asian identities are formed and perceived between nations within the region.

Sunny Yoon is Professor in the Department of Media and Communication at Hanyang University, Korea. She has published widely on Asian media, cinema, media technology, and audience studies. She is the author of the book Global Media and Asian Identity (2020) and Communication Technology and Creative Industry (2021).