Cultural Transformations: Nigerian Women Leading Public Relations

This book is a groundbreaking exploration of the lived experiences of women in Nigeria’s public relations industry. Readers will gain a nuanced understanding of how Nigerian women navigate professional barriers, societal expectations, and the evolving demands of the public relations field. Key features include first-hand accounts from practitioners, thematic analyses on emotional labor, mentorship, and leadership challenges, and a metamodern perspective that bridges traditional and contemporary approaches.

The book challenges global assumptions about gender in PR while reflecting on Nigeria’s unique cultural and regulatory context. Combining scholarly rigor with accessible storytelling, it serves as both a learning tool and a call to action for the global PR community, particularly in emerging markets like Nigeria, where gender equity in professional spaces remains a significant challenge.

By highlighting strategies for overcoming systemic barriers, the book inspires students, researchers, and professionals to foster greater inclusivity and innovation in communication practices. Moreover, the book will also resonate with policymakers and professional associations focused on equity in the workplace.

Ana Adi is Vice-President of Quadriga University of Applied Sciences, where she leads initiatives related to AI-integration and digital innovation in teaching and research. With a focus on AI integration in professional workflows, Dr. Adi works closely with organizations to leverage AI for cross-departmental collaboration, personalized communication, data driven communication strategy and stakeholder insight.

Known for her engaging, hands-on training style, Dr. Adi brings real-world AI applications to life through simulations, scenario testing, and active discussions. Her workshops bridge research, theory, and practice, equipping professionals with the skills to use AI as a cointelligence in their workflows, driving both innovation and consumer trust.

She is also the host of the Women in PR podcast and serves as the Chair of the Jury for the Digital Communication Awards.

Tolulope Olorundero is global public relations and strategic communications consultant for brands and c-suites. She is the Founder of Mosron Communications, a boutique consultancy serving clients across Africa; and Nigerian Women in Public Relations, which advocates for, and provide growth resources to Nigerian female PR professionals.

Tolulope is also the Convener, Experiencing Public Relations, an annual conference hosted in developing countries that celebrates competent leaders by providing a global platform to amplify their work; elevates business results by leveraging storytelling to discuss relevant case studies; and recognises investment in Public Relations by forward-thinking organisations and executives.