Digital Reading of Net Generation in China

With the methodology of eye-tracking experiments, in-depth interviews and large-scale questionnaires across cities, this book provides a panoramic vision of digital reading and social interaction among the new generations in China.

Han Zhang serves as Associate Professor of Shenzhen University, China and the Deputy Dean of Modern Publishing Research Center in SZU. She has published two books and more than 30 papers about digital reading and cultural industries.

Jiajie Lu is Lecturer of Media and Communication at Dongguan University of Technology, China. His research interests include the media use and identity of Chinese diaspora, new media and Chinese society, and video games.