Virtual Influencers: Identity and Digitality in the Age of Multiple Realities

This book identifies the converging socio-cultural, economic and technological conditions that have shaped, informed and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture and AI, and digital technologies.

Esperanza Miyake is Chancellor’s Fellow and Senior Lecturer in Journalism, Media and Communication at the University of Strathclyde, UK.