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Advertising Disability

的圖書
Advertising Disability Advertising Disability

作者:Houston 
出版社:Routledge
出版日期:2024-06-03
語言:英文   規格:精裝 / 104頁 / 普通級/ 初版
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圖書名稱:Advertising Disability

內容簡介

Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.
The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity ’sadvertisements’, direct-to-consumer pharmaceutical advertisements and ’pro-diversity’ brand campaigns. Textual analyses of advertisements from the eighteenth century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty ’ideals’, inclusionism and the unstable crutch of charity.
As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and the United States are provided. Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements. From start to finish, activist concepts developed by the Disabled People’s Movement and individuals’ embodied knowledge surrounding disability, impairments and mental health issues inform critiques of advertisements.
Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly.

 

作者簡介

Ella Houston is a Senior Lecturer in Disability Studies and core member of the Centre for Culture & Disability Studies at Liverpool Hope University.

 

詳細資料

  • ISBN:9781032560229
  • 規格:精裝 / 104頁 / 普通級 / 初版
  • 出版地:美國
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