China’s Non-State Soft Power Actors: Tai Chi, Traditional Culture, and the Practice of Public Diplomacy

This book enriches the evolving concept of soft power, and China’s approach to soft power, by considering how aspects of Chinese culture, notably the Tai Chi Quan, are being successfully promoted around the world by non-state actors, and how this fits alongside China’s state-sponsored soft power promotion.

Xiaoling Zhang is a Professor in the Department of Media and Communication, University of Xi’an Jiaotong-Liverpool University, China

Tony Hong is a Lecturer at the School of English Studies, Shanghai International Studies University, China