Public Relations Planning: A Practical Guide for Strategic Communication

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality.

Edward T. Vieira, Jr. is Professor of Marketing and Statistics in the School of Business at Simmons University, U.S.A.

Yulong Li is Associate Professor of Operations Management in the School of Business at Simmons University, U.S.A.