Advances in Digital Marketing in the Era of Artificial Intelligence: Case Studies and Data Analysis for Business Problem Solving

This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence.

This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age.

Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.

Moez LTIFI is a Ph.D in Business Administration. He is currently associate professor (HDR) in marketing at the University of Shaqra in Saudi Arabia and at the University of Sfax in Tunisia. Dr Ltifi is a reviewer in various international academic journals. His research work focuses on consumer attitudes, online shopping, customer satisfaction, customer trust, acceptance of new technologies, electronic loyalty, retailing, bank marketing, m.mobile, consumer behaviour, corporate governance, performance, branding. His most recent articles are published in refereed international ranked and impacted journals such as International Journal of Bank Marketing, Management and Organization Review, Management Decision, Journal of Management Science, Management 2000, Journal of Global Marketing, International Journal of Law and Management, Corporate Governance: The International Journal of Business in Society, Journal of Knowledge Management, Journal of Air Transport Management.