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Subliminal Leadership: Why It Is as Important as Emotional Intelligence

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Subliminal Leadership: Why It Is as Important as Emotional Intelligence Subliminal Leadership: Why It Is as Important as Emotional Intelligence

作者:Frankl 
出版社:Routledge
出版日期:2023-11-22
語言:英文   規格:平裝 / 280頁 / 23.34 x 15.57 cm / 普通級/ 初版
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圖書名稱:Subliminal Leadership: Why It Is as Important as Emotional Intelligence

內容簡介

Understanding the power of subliminal influence makes or breaks leaders. What is it that subliminally motivates people to give their best, not just what’s in their job description? How do you build an outstanding team? (Spoiler: it’s not just by putting the best people in a team.) The answer lies in the power of subliminal influence. This book explains in a clear and accessible way this important, yet little known and understood, area of psychology and leadership.

As Emotional Intelligence helped managers and leaders to understand the importance of empathy in the workplace, Subliminal Leadership takes us to the next level by explaining how influence through non-verbal communication mostly happens below the threshold of our conscious awareness: subliminal forms of body language and communication which influence other people’s attitudes, thinking and behavior - and which may boost, or undermine a leader’s authority, the performance of teams or the quality of key customer relationships. Readers will learn how we unconsciously communicate and how we positively or negatively influence other people in the process. Understanding subliminal influence will help people in, or aspiring towards, leadership positions to build trust, understand others’ emotions, make better decisions, and strengthen professional relationships. Based on recent scientific research in disciplines as diverse as psychology, evolutionary biology, anthropology, medicine, neuroscience, and management studies, the book offers a breakthrough, multidisciplinary approach to influence and leadership.

This book is for everyone interested in the psychological, biological, and medical dimensions of leadership.

 

作者簡介

Thomas Frankl had senior management positions in Fortune 500 companies and the United Nations. He holds a Ph.D. in Economics from the University of Munich and has been teaching at Swiss business schools and universities for over ten years. He co-founded three companies and sits on the board of an 800-pupil school in Kigali, Rwanda.

 

詳細資料

  • ISBN:9781032585628
  • 規格:平裝 / 280頁 / 23.34 x 15.57 cm / 普通級 / 初版
  • 出版地:美國
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