Understanding Social Entrepreneurship: The Relentless Pursuit of Mission in an Ever Changing World

Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools, and techniques of entrepreneurship into the social sector to present innovative solutions to today’s vexing social issues.

Kickul and Lyons cover all the key topics relevant to social entrepreneurship, including a detailed examination of each of the steps in the entrepreneurial process. This fourth edition features full colour presentation for the best possible reading experience and continues to provide students and lecturers with a great range of valued features, including:

• A process-oriented format, taking students through discovery, design, development, and delivery
• Updated and new case studies, with improved global coverage
• ＂Voices From the Field＂ sections that explore evidence-based research from the field

Bringing together a rigorous theoretical foundation and a strong practical focus, this is the go-to resource for students of social entrepreneurship at undergraduate and postgraduate levels.

Jill Kickul holds the Narayan Research Directorship in Social Entrepreneurship in the Brittingham Social Enterprise Lab and is Professor of Clinical Entrepreneurship in the Lloyd Greif Center for Entrepreneurial Studies in the Marshall School of Business, University of Southern California, USA. She teaches courses in entrepreneurship, social entrepreneurship, and social impact strategies. She has published more than one hundred journal articles and books on the subject of entrepreneurship.

Thomas S. Lyons is the Clarence E. Harris Chair of Excellence in Entrepreneurship in the Gary W. Rollins College of Business at the University of Tennessee at Chattanooga, USA. He has expertise in the following subjects: entrepreneurship, economic development, strategic planning, and public-private partnerships. He is co-author or editor of fourteen books and has published over sixty articles and papers in scholarly outlets on entrepreneurial and economic strategy.