Folklore and Ethnology of the Modern World: A Theory of Cultural Engagement

In Folklore and Ethnology of the Modern World, Simon Bronner identifies ＂cultural engagements＂ that people use to reconcile tradition and modernity, and confront the anxieties of the present by bringing together the past, often represented by tradition, and the immediate digital, unreal future.

Simon J. Bronner is Distinguished Professor of Social Sciences at the University of Wisconsin-Milwaukee, USA. He is the author and editor of over 40 books, including award-winning Folklore: The Basics (2016), The Practice of Folklore (2019), and Explaining Traditions (2015). He received the Lifetime Scholarly Achievement Award from the American Folklore Society.