Raising Social Capital: Corporate Advocacy and Impact in a Time of Social Change

Part strategy - part pragmatism and full of expert advice, Raising Social Capital combines expert interviews from industry insiders with data-driven insights from cutting-edge research. This book provides insight, strategy and a set of management tools for addressing today’s rapidly changing business environment.

Complete with a roadmap and set of management tools, this book serves as an essential guide for C-Suite executives, public relations professionals, and corporate communicators navigating the perfect storm of political controversy, partisan media, and global sustainability crisis facing today’s leaders. Topics include:

- Understanding and de-risking the volatile business landscape

- Driving public engagement and building public trust

- Navigating controversy, political pushback and the partisan press

- Managing employee activism and workplace incivility

- Balancing profit with purpose while keeping an eye on the bottom line

Built on expert advice and evidence-based research, Raising Social Capital offers the keys to driving change and balancing profit with purpose amidst difficult and rapidly changing conditions. Excellence is built on strong leadership and good governance. We invite you to join us on this journey to change the way you lead and raise our collective social capital.

Heather LaMarre, Ph.D. is an author, speaker, entrepreneur, and professor. She is host of the 7 Minutes Smarter podcast. Dr. LaMarre co-founded multiple businesses including HBM Strategies, StemLink, and Heartbeat Media. In 2024, she founded the Leadership Lab for business and politics, which focuses on elevating governance, strategy and leadership. Heather helps organizations build soft infrastructure, improve public engagement, and enhance ethical governance. As a thought leader, she has co-authored over 25 peer reviewed publications for scientific journals Heather also serves as a subject matter expert for several media outlets. You can follow her at 7minutessmarter.substack.com or @7minutessmarter on Instagram, X, and YouTube.

Gregg Feistman has 40+ years’ business experience counselling executive management in all aspects of communications and is Professor of Practice for Public Relations in the Klein College of Media and Communications at Temple University. He has been teaching graduate courses on CSR & CSA for more than a decade, and spoken on the subject at numerous national conferences. He has been widely quoted in consumer, business, and PR trade media.