Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands

This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term ＂corporate cancel culture,＂ highlighting the growing trend among customers to leverage social media to communicate their grievances with companies. This book reports challenges of social media platforms to brands and companies. The challenges addressed entail including social media trolls, the power of influencers, the dark web, cancel culture in sports due to political constraints, social media influencer livestreams, and misinformation. Written by a team of experts from North America, Europe, South America, and Asia, this book showcases real-world expertise in marketing, branding, consumer psychology, economics, and communication. This book also considers solutions for brands and companies who need to address the dark side of social media by offering insights on fostering accountability among brands and business leaders and providing a roadmap to mitigate consumer resistance.

Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands is a must read for students of psychology, marketing, public relations, management, and social media. It will also be of interest to users of social media - both consumers and business/organizations. It is especially valuable for marketing/advertising professionals, social media professionals/influencers, and business executives. It is designed to be read alongside The Dark Side of Social Media: A Consumer Psychology Perspective.

Angeline Close Scheinbaum (PhD, University of Georgia) is a scholar of consumer behavior and integrated brand promotion with a focus in contexts of sport and e-commerce/social media. Within branding, she measures event sponsorships and their economic impact, fanbase psychographics and behavior, consumer brand perception, and experiential marketing effects. She has worked with global brand sponsors such as Ford, Dodge, Volkswagen, Suzuki, Mazda, and Lexus. Dr. Scheinbaum is co-author or editor of: ＂Advertising & Integrated Brand Promotion＂, ＂Consumer Behavior Knowledge for Effective Sports and Event Marketing＂, ＂Online Consumer Behavior: Theory and Research in Advertising, Social Media, and E-Tail＂, ＂The Dark Side of Social Media: A Consumer Psychology Perspective＂, and ＂The Darker Side of Social Media: Consumer Psychology and Mental Health＂.